Growing Quinoa in ON

I am wondering about growing quinoa, has anyone done it? It seems it has potential to grow pretty well in Ontario, and there would be a large market for it I assume. The seed seems hard to find/ expensive. I know there is a company in Ontario that has developed some Ontario-adapted seed, but they require that you sell your crop back to them, which I am not very interested in.
It would be nice to develop and grow out some regionally adapted seed that would be available to all at a good price.